An Innovative Methodology of Systematic Strategy: Key Success Paths Approach

Highly developed technology and a highly competitive global market highlight the important role of operation strategy in sustaining competitive advantage for survival. This paper explores and constructs the methodology of key success paths (KSPs) approach to provide the strong explanatory power relationships among all of key success factors (KSFs) with multiple performance levels and their specific successful outcomes. Success or failure paths explored through KSPs approach are important guidelines for operation strategy to achieve specific well-performed outcomes. The findings of the paper are: (1) more than one path may achieve to success or failure outcomes. (2) Key success/failure paths will lead the ways to promote the efficiencies. (3) The company may select proper key success path to combine multiple performance levels of KSFs which bases on its competitive advantages. Threefold contributions in this paper are: (1) constructs the KSP Approach to explore the relationships among KSFs and specific outcomes of strategic management; (2) identifies KSPs that help ensure the success of strategy management; (3) provide transformation mechanism for KFPs so as to transform into KSPs.