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Erschienen in:
1999 | OriginalPaper | Buchkapitel
An Integrative Approach for Product Development and Customer Satisfaction Measurement
verfasst von : A. Herrmann, C. Seilheimer, I. Vetter, M. Wricke
Erschienen in: Classification in the Information Age
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
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As soon as the automotive industry in the western world countries recognizes that the outstanding performance of Japanese manufacturers is the result of a customer-oriented understanding of quality, the QFD approach became a famous instrument to achieve the product quality demanded by customers. Nevertheless this concept has its limits. In this article we suggest the extension of the QFD approach on the base of customer values and benefits.