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Erschienen in:
2015 | OriginalPaper | Buchkapitel
An Investigation of the Shopping Orientations of Recent Movers
verfasst von : Maggie J. W. Smith, Jack A. Lesser
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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The purpose of this paper is to determine how the shopping orientations of recent movers are different from the orientations of the population at large. Specifically, the research questions analyzed are: (1) to what extent do movers differ from nonmovers on demographics, shopping benefits desired, purchases made, and life style traits; and, (2) do recent movers form a relatively homogeneous market segment or do they conform to the general market segmentation patterns of the general population.