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Erschienen in:
2013 | OriginalPaper | Buchkapitel
Analysing Customers Sentiments: An Approach to Opinion Mining and Classification of Online Hotel Reviews
verfasst von : Juan Sixto, Aitor Almeida, Diego López-de-Ipiña
Erschienen in: Natural Language Processing and Information Systems
Verlag: Springer Berlin Heidelberg
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Customer opinion holds a very important place in products and service business, especially for companies and potential customers. In the last years, opinions have become yet more important due to global Internet usage as opinions pool. Unfortunately , looking through customer reviews and extracting information to improve their service is a difficult work due to the large number of existing reviews. In this work we present a system designed to mine client opinions, classify them as positive or negative, and classify them according to the hotel features they belong to. To obtain this classification we use a machine learning classifier, reinforced with lexical resources to extract polarity and a specialized hotel features taxonomy.