The article “An Exploratory Field Study of Web 2.0 in Tourism” (Schegg, Liebrich, Scaglione, & Ahmad, 2008) has received some interest, at least in the academic community. The authors claimed that Web 2.0 was in its early stage of adoption. The aim of the present research is to update those figures in order to show the evolution of this adoption over the last 4 years. Therefore, this paper updates the database from the 2008 study and also includes other sectors of the tourism industry. In total 4,700 websites of tourism enterprises in Europe have been analysed. The Web 2.0 techniques included in the analysis have also been updated and recategorized in light of the last 4 years of technological progress. Finally, the present article shows that, for some techniques, the take-off phase is finished; whereas some new techniques such as RDF are still at the very beginning of the adoption process.
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- Analysing the Penetration of Web 2.0 in Different Tourism Sectors From 2008 to 2012
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