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Erschienen in:
Vom konventionellen Strategischen Management zur Blue Ocean Strategy® Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

20. Analysis: How Nintendo Created a New Market through the Strategic Innovation Wii

verfasst von : Jörg Ziesak, Thomas Barsch

Erschienen in: Die Blue-Ocean-Strategie in Theorie und Praxis

Verlag: Springer Fachmedien Wiesbaden

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Abstract

In the year 2009, Nintendo was placed fifth in BusinessWeek’s ranking of the world’s most innovative companies. This confirms Nintendo’s significant transformation into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction.

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Vorheriges Kapitel Blue Ocean Strategy® in China—Successful Examples in E-Commerce
Nächstes Kapitel A Journey to the Blue IT Ocean
Fußnoten
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2
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32
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34
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36
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44
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47
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48
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49
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50
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51
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52
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53
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54
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56
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58
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59
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60
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61
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62
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63
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64
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65
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66
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67
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68
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69
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70
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71
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72
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73
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74
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75
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76
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77
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78
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79
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80
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81
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82
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83
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84
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85
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86
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87
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88
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89
cp. ‘Nintendo Brings the Games to the People’, Businessweek.​com.
 
90
cp. ‘Analysis: M-Rated Games Halve From GameCube to Wii’, Gamasutra.​com.
 
91
cp. ‘Die Silver-Gamer’, Derwesten.​de.
 
92
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93
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94
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95
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96
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97
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98
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99
cp. Wolf, M. J. P. (2008, p. 171).
 
100
cp. ‘Nintendo Wii: Virtual Console’, Nintendo-europe.​com.
 
101
cp. ‘Test: Nintendo Wii’, Computerbase.​com.
 
102
cp. ‘Wii + Internet’, Nintendo.​com.
 
103
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104
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105
cp. ‘Wii Fit Puts the Fun in Fitness’, Businessweek.​com.
 
106
cp. Fron et al. (2007, p. 316).
 
107
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108
cp. Wolf, M. J. P. (2008, p. 171).
 
109
cp. ‘Nintendo Revolution Officially Named Wii’, Gamepro.​com.
 
110
‘Nintendo Revolution Officially Named Wii’, Gamepro.​com.
 
111
cp. ‘Xbox drags on Microsoft profit’, Cnet.​com.
 
112
cp. ‘Microsoft’s Red-Ink Game’, Businessweek.​com; ‘Microsoft verliert 126 Dollar bei jeder Xbox 360 Konsole’, Xbox360info.​de.
 
113
cp. ‘Xbox 360 costs $715 to make’, Joystiq.​com.
 
114
cp. ‘Sony’s loss is at least $240 on every PS3’,Cnnmoney.​com.
 
115
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116
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117
cp. ‘Nintendo’s Wii, Radiating Fun, Is Eclipsing Sony Machine’, Nytimes.​com.
 
118
cp. ‘How the Wii is creaming the competition’, Cnnmoney.​com.
 
119
cp. ‘Nintendo Wii marketing to exceed $200 million’, Joystiq.​com.
 
120
cp. ‘Wii Would Like to Play’, Effie.​org.
 
121
cp. ‘Wii would like to play—Nintendo TV-Spot’, Sevenload.​de.
 
122
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123
cp. ‘How the Wii is creaming the competition’, Cnnmoney.​com.
 
124
cp. ‘Die bundesweite Nintendo Truck Tour 2008 macht bei der Hanse Sail in Rostock Halt’, Mvticker.​de.
 
125
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126
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127
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128
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129
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130
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131
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132
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133
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Metadaten
Titel
Analysis: How Nintendo Created a New Market through the Strategic Innovation Wii
verfasst von
Jörg Ziesak
Thomas Barsch
Copyright-Jahr
2019
Buch
Die Blue-Ocean-Strategie in Theorie und Praxis

Print ISBN: 978-3-658-15479-0

Electronic ISBN: 978-3-658-15480-6

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-658-15480-6_20