Analyzing the Prospects and Acceptance of Mobile-Based Marine Debris Tracking

Marine litter has been considered as a growing concern within different coastal areas around the world and to address this issue, there have been apprehensions from various stakeholders including international regulatory bodies and governmental institutions, among others. Amongst the different technologies being promoted by key stakeholders, mobile-based marine debris tracking is being promoted due to the widespread utilization of mobile devices. However, although a few mobile based marine debris reporting, and tracking tools have emerged, limited research has been undertaken about the acceptance of such solution by end users. Assessment of acceptance of this technology is important in order to understand aspects that impact future adoption. To address this gap, this paper investigates and analyses the acceptance of mobile-based marine debris tracking. In order to achieve the purpose of this paper, an application called “Mau Marine-Litter Watch” was developed and assessed through application of the Technology Acceptance Model.