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2022 | OriginalPaper | Buchkapitel

3. Apocalyptic Fear

verfasst von : Bård Norheim, Joar Haga

Erschienen in: The Three Fears Every Leader Has to Know

Verlag: Springer International Publishing

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Abstract

This chapter examines apocalyptic fear in more depth. Apocalyptic fear is the most dramatic fear, the sort of fear that appears to threaten our very existence. It is the fear that nature may be collapsing, and that the world is coming to an end. In this chapter, we analyse speeches from a wide variety of leaders, like Mohammed Nasheed, Angela Merkel, Ronald Reagan, Gro Harlem Brundtland, Greta Thunberg, Prince Abdul Aziz bin Salman, and Abdalla Salem El-Badri. The chapter emphasizes the need to create a sense of urgency when appealing to fear and underlines that a leader needs to help people make choices by calling upon a future vision and addressing your rhetorical adversary.

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Vorheriges Kapitel Two Stories: One Dilemma

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Titel: Apocalyptic Fear
verfasst von: Bård Norheim
Joar Haga
Verlag: Springer International Publishing
Buch: The Three Fears Every Leader Has to Know
Print ISBN: 978-3-031-08983-1

Electronic ISBN: 978-3-031-08984-8

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-08984-8_3