2015 | OriginalPaper | Buchkapitel
Are Late Survey Respondents Worth Waiting for? An Analysis of Demographics
verfasst von : John R. Dickenson, Eric Kirzner
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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The issue of differences between early and late respondents in mail surveys is an important one. This importance stems from the frequent need for timely results, particularly in applied research, and the various practical economies of expense and effort associated with reduced time lags. Concern over response speed is evidenced by recent studies to determine methods of improving response speed (Cox, Anderson and Fulcher, 1974; Ford, 1967; Hansen, 1980; Houston and Jefferson, 1975; Houston and Nevin, 1977). Results of several such studies are summarized by Houston and Ford (1976).