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2022 | OriginalPaper | Buchkapitel

Artificial Neural Network and Structural Equation Modeling in the Future

verfasst von : Marcos Ferasso, Alhamzah Alnoor

Erschienen in: Artificial Neural Networks and Structural Equation Modeling

Verlag: Springer Nature Singapore

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Abstract

Much of the literature has focused on marketing such as social commerce and customer intentions. We performed a literature survey and identified 73 articles that dealt with the application of the Structural Equation Modeling (SEM) with Artificial Neural Network (ANN) method. However, there is a gap in the literature that needs to be addressed. In this context, this research contributes to potential future work by extending the application of the mentioned techniques to more vital applied topics, such as entrepreneurship, family business, organization studies, and the health sector. This chapter describes the potential future work of SEM and ANN by highlighting issues that need to be further explored based on linear and nonlinear relations.

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Metadaten
Titel
Artificial Neural Network and Structural Equation Modeling in the Future
verfasst von
Marcos Ferasso
Alhamzah Alnoor
Copyright-Jahr
2022
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-19-6509-8_18