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Erschienen in:
2018 | OriginalPaper | Buchkapitel
7. “Aspirational Symbols of Today’s Global Society”
Interview with Antonella Mei-Pochtler and Hannes Gurzki (the Boston Consulting Group)—Interview Conducted by Dominik Pietzcker
verfasst von : Antonella Mei-Pochtler, Hannes Gurzki
Erschienen in: Luxus als Distinktionsstrategie
Verlag: Springer Fachmedien Wiesbaden
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Abstract
Luxury is more than a sociological or historical concept. It offers worldwide huge market opportunities. Luxury is, first and foremost, a global industry with growing demands and a profit rates high above average consumer goods. Out of their global experience with leading international luxury brands, the two interviewees paint a contemporary picture of the global market of luxury brands and products, based on empirical studies, at the beginning of the XXI Century.