nach oben

Erschienen in:

2013 | OriginalPaper | Buchkapitel

Assessing the Visibility of Hotels on Smartphones: A Case Study of Hotels in Hong Kong

verfasst von : Daniel Leung, Hee “Andy” Lee, Lawrence Hoc Nang Fong, Rob Law

Erschienen in: Information and Communication Technologies in Tourism 2014

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Although smartphones are gradually becoming the primary Internet access device for travellers to research and purchase hotel accommodations, the readiness of the hotel industry to the mobile consumerism era has not been fully examined. Using hotels in Hong Kong as a case study, this exploratory study assesses the visibility of hotels on smartphones by: (1) examining the visibility of all Hong Kong hotel websites on smartphones using different operating systems; and (2) examining the availability of smartphone apps developed by all Hong Kong hotels in different smartphone application stores. The empirical findings suggest that more than half of Hong Kong hotels have optimised their websites for iOS- and Android-operated smartphones. Nevertheless, only a handful of hotels developed smartphone apps for connecting with customers. The Chi Square test results demonstrate that star rating and brand affiliation are associated with the visibility of hotels on smartphones. Managerial implications are discussed.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco

Nächstes Kapitel Mobile Devices as a Tourism Distribution Channel: Perceptions of Visitors to National Parks in South Africa

Abrate, G., Capriello, A., & Fraquelli, G. (2011). When quality signals talk: Evidence from the Turin hotel industry. Tourism Management, 32(4), 912–921.CrossRef

Adobe Systems Incorporated. (2012). Adobe 2012 mobile consumer survey results. San Jose, CA: Adobe Systems Incorporated.

Au Yeung, T., & Law, R. (2004). Extending the modified heuristic usability evaluation technique to chain and independent hotel websites. International Journal of Hospitality Management, 23(3), 307–313.CrossRef

Barrows, C. W., & Powers, T. (2008). Introduction to the hospitality industry (7th ed.). Hoboken, New Jersey: Wiley.

Buhalis, D., Leung, D., & Law, R. (2011). eTourism: Critical information and communication technologies for tourism destinations. In R. Wang & A. Pizam (Eds.), Destination marketing and management: Theories and applications (pp. 205–224). CAB International.

Chung, T., & Law, R. (2003). Developing a performance indicator for hotel websites. International Journal of Hospitality Management, 22(1), 119–125.CrossRef

Dickinson, J. E., Ghali, K., Cherrett, T., Speed, C., Davies, N., & Norgate, S. (2012). Tourism and the smartphone app: Capabilities, emerging practice and scope in the travel domain. Current Issues in Tourism,. doi:10.1080/13683500.2012.718323

eMarketer. (2012a). Mobile powers UK internet usage growth. Retrieved August 10, 2013, from http://www.emarketer.com/Article/Mobile-Powers-UK-Internet-Usage-Growth/1008983

eMarketer. (2012b). Smartphones a primary access device in emerging markets. Retrieved August 10, 2013, from http://www.emarketer.com/Article/Smartphones-Primary-Access-Device-Emerging-Markets/1009086

eMarketer. (2012c). Tablets grab significant share of travel traffic. Retrieved August 10, 2013, from http://www.emarketer.com/Article/Tablets-Grab-Significant-Share-of-Travel-Traffic/1009973

eMarketer. (2012d). Online travel research and booking relatively flat. Retrieved August 10, 2013, from http://www.emarketer.com/Article/Mobile-Use-Spurs-Digital-Travel-Sales/1008979

eMarketer. (2013). Travelers’ mobile habits put marketers in-flight. Retrieved August 10, 2013, from http://www.emarketer.com/Article/Travelers-Mobile-Habits-Put-Marketers-In-Flight/1009817

Gil, P. (2013). How are mobile web pages different from regular web pages? Retrieved August 20, 2013, from http://netforbeginners.about.com/od/internet101/tp/How-Mobile-Web-Pages-Are-Different.htm

Han, J. H., & Mills, J. E. (2006). Zero acquaintance benchmarking at travel destination websites: What is the first impression that national tourism organizations try to make? International Journal of Tourism Research, 8(6), 405–430.CrossRef

Hasan, L., & Abuelrub, E. (2011). Assessing the quality of web sites. Applied Computing and Informatics, 9(1), 11–29.CrossRef

International Data Corporation. (2013). Apple cedes market share in smartphone operating system market as Android surges and windows phone gains. Retrieved August 12, 2013, from http://www.idc.com/getdoc.jsp?containerId=prUS24257413

Kao, E. (2013). 96pc of Hongkongers use their smartphone to go online everyday. Retrieved August 22, 2013, from http://www.scmp.com/news/hong-kong/article/1298330/hong-kong-smartphone-use-doubles-two-years

Kenlo. (2012). Mobile operating systems compared: iOS, Android and windows phone. Retrieved August 18, 2013, from http://community.giffgaff.com/t5/Blog/Mobile-Operating-Systems-Compared-iOS-Android-and-Windows-Phone/ba-p/2776337

Klein, B., & Saft, L. F. (1985). The law and economics of franchise tying contracts. Journal of Law and Economics, 28(2), 345–361.CrossRef

Kurata, Y. (2012). Potential-of-Interest maps for mobile tourist information services. In M. Fuchs, F. Ricci, & L. Cantoni (Eds.), Information and communication technologies in tourism 2012 (pp. 239–248). New York: SpringerWien.CrossRef

Lashkari, A. H., Parhizkar, B., & Mohamedali, M. A. (2010, May 7–10). Augmented reality tourist catalogue using mobile technology. Paper presented at the 2nd International Conference on Computer Research and Development, Kuala Lumpur, Malaysia.

Leung, D., Sun, L. H. L., & Fong, L. H. N. (2013, May 21–24). Information quality evaluation of hotel websites in Macau: Model development and empirical evaluation. Paper Presented at the 11th Asia Pacific CHRIE (APacCHRIE) Conference, Macau, China.

Liu, Y., & Law, R. (2013). The adoption of smartphone applications by airlines. In L. Cantoni & Z. Xiang (Eds.), Information and communication technologies in tourism 2013 (pp. 47–57). Berlin Heidelberg: Springer.CrossRef

Lobo, D., Kaskaloglu, K., Kim, C. Y., & Herbert, S. (2011). Web usability guidelines for smartphones: A synergic approach. International Journal of Information and Electronics Engineering, 1(1), 33–37.

Morell, J. (2013). Smart Parks: How smartphones are beginning to change how the industry handles virtual queueing and in-park guest communication. Retrieved August 11, 2013, from http://www.iaapa.org

Moth, D. (2013). 85 % of consumers favour apps over mobile websites. Retrieved August 24, 2013, from http://econsultancy.com/hk/blog/62326-85-of-consumers-favour-apps-over-mobile-websites

Rasinger, J., Fuchs, M., & Höpken, W. (2007). Information search with mobile tourist guides: A survey of usage intention. Information Technology and Tourism, 9(3/4), 177–194.CrossRef

Schaal, D. (2012). Tonight-only hotel deals start a smartphone app arms race, but who does it best? Retrieved August 22, 2013, from http://skift.com/2012/10/11/tonight-only-hotel-deals-start-a-smartphone-app-arms-race-but-who-does-it-best/

Siguaw, J., Enz, C., & Namasivayam, K. (2000). Adoption of information technology in U.S. hotels: Strategically driven objective. Journal of Travel Research, 39(2), 192–201.CrossRef

Stehle, T. (2013). Using smartphone technology to streamline food and beverage operations. Retrieved August 22, 2013, from http://hotelexecutive.com/business_review/2339/

W3C (2013). The web and mobile devices. Retrieved August 26, 2013, from http://www.w3.org/Mobile/

Wang, D., & Xiang, Z. (2012). The new landscape of travel: A comprehensive analysis of smartphone apps. In M. Fuchs, F. Ricci, & L. Cantoni (Eds.), Information and communication technologies in tourism 2012 (pp. 308–319). New York: SpringerWien.CrossRef

Wang, D., Park, S. W., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371–387.CrossRef

Want, R. (2009). When cell phones become computers. Pervasive Computing, IEEE, 8(2), 2–5.CrossRef

Wisniewski, J. (2011). Mobile that works for your library. Online, 35(1), 54–57.

Titel: Assessing the Visibility of Hotels on Smartphones: A Case Study of Hotels in Hong Kong
verfasst von: Daniel Leung
Hee “Andy” Lee
Lawrence Hoc Nang Fong
Rob Law
Verlag: Springer International Publishing
Buch: Information and Communication Technologies in Tourism 2014
Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright-Jahr: 2013
DOI: https://doi.org/10.1007/978-3-319-03973-2_61

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"