Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Introduction: A Framework for Managing Food Waste Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

9. Assumptions About Consumers in Food Waste Campaigns: A Visual Analysis

verfasst von : Ulla-Maija Sutinen

Erschienen in: Food Waste Management

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Sutinen reveals six assumptions about consumers carried by food waste campaigns. The chapter views food waste campaign material as social marketing communication and builds upon different approaches to consumer behaviour change. The chapter focuses on visual food waste campaign material published in Finland and in Sweden. Three of the identified assumptions—economical, environmental and ethical consumer—are related to the assumed orientation of consumers in terms of food waste. The other three assumptions—childlike, uninformed and active consumer—illustrate the assumed level of agency. Sutinen argues that in order to plan and create effective food waste campaigns the underlying assumptions of consumer need to be critically evaluated.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Creating Resilient Interventions to Food Waste: Aligning and Leveraging Systems and Design Thinking
Nächstes Kapitel From Scarcity to Abundance: Food Waste Themes and Virtues in Agrarian and Mature Consumer Society
Literatur
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.CrossRef
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Aschemann-Witzel, J., de Hooge, I. E., Almli, V. L., & Oostindjer, M. (2018). Fine-tuning the fight against food waste. Journal of Macromarketing, 38(2), 168–184.CrossRef
Aschemann-Witzel, J., de Hooge, I. E., Rohm, H., Normann, A., Bossle, M. B., Grønhøj, A., et al. (2017). Key characteristics and success factors of supply chain initiatives tackling consumer-related food waste—A multiple case study. Journal of Cleaner Production, 155, 33–45.CrossRef
Ball, M. S., & Smith, G. W. (1992). Analyzing visual data. London: Sage.CrossRef
Barthes, R. (1964). Elements of semiotics. London: Cape.
Block, L. G., Keller, P. A., Vallen, B., Williamson, S., Birau, M. M., Grinstein, A., et al. (2016). The squander sequence: Understanding food waste at each stage of the consumer decision-making process. Journal of Public Policy & Marketing, 35(2), 292–304.CrossRef
Brennan, L., & Binney, W. (2010). Fear, guilt, and shame appeals in social marketing. Journal of Business Research, 63(2), 140–146.CrossRef
Brennan, L., Binney, W., Parker, L., Aleti, T., & Nguyen, D. (Eds.). (2014). Social marketing and behaviour change: Models, theory and applications. Northampton, MA: Edward Elgar Publishing.
Brennan, L., Previte, J., & Fry, M. L. (2016). Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems. Journal of Social Marketing, 6(3), 219–239.CrossRef
Calvo-Porral, C., Medín, A. F., & Losada-López, C. (2017). Can marketing help in tackling food waste? Proposals in developed countries. Journal of Food Products Marketing, 23(1), 42–60.CrossRef
Eriksson, P., & Kovalainen, A. (2015). Qualitative methods in business research: A practical guide to social research. London: Sage.
Evans, D. (2011). Blaming the consumer—Once again: The social and material contexts of everyday food waste practices in some English households. Critical Public Health, 21(4), 429–440.CrossRef
Evans, D. (2012). Beyond the throwaway society: Ordinary domestic practice and a sociological approach to household food waste. Sociology, 46(1), 41–56.CrossRef
Fiske, J. (1990). Introduction to communication studies. London: Routledge.
Gjerris, M., & Gaiani, S. (2013). Household food waste in Nordic countries: Estimations and ethical implications. Etikk i praksis-Nordic Journal of Applied Ethics, 7(1), 6–23.CrossRef
Götz, N. (2003). Norden: Structures that do not make a region. European Review of History: Revue Europeenne D’Histoire, 10(2), 323–341.CrossRef
Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.CrossRef
Hastings, G., & Angus, K. (2011). When is social marketing not social marketing? Journal of Social Marketing, 1(1), 45–53.CrossRef
Hastings, G., Stead, M., & Webb, J. (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology & Marketing, 21(11), 961–986.CrossRef
Hausman, D. M., & Welch, B. (2010). Debate: To nudge or not to nudge. Journal of Political Philosophy, 18(1), 123–136.CrossRef
Henley, N., Donovan, R. J., & Moorhead, H. (1998). Appealing to positive motivations and emotions in social marketing: Example of a positive parenting campaign. Social Marketing Quarterly, 4(4), 48–53.CrossRef
Huttunen, K., & Autio, M. (2010). Consumer ethoses in Finnish consumer life stories—Agrarianism, economism and green consumerism. International Journal of Consumer Studies, 34(2), 146–152.CrossRef
Justesen, L. N., & Mik-Meyer, N. (2012). Qualitative research methods in organisation studies. Copenhagen: Hanz Reitzels Verlag.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, XVLII, 263–291.CrossRef
Kotler, P., Roberto, N., & Lee, N. (2002). Social marketing: Improving the quality of life (2nd ed.). Thousand Oaks, CA: Sage.
Lefebvre, R. C. (2011). An integrative model for social marketing. Journal of Social Marketing, 1(1), 54–72.CrossRef
Lefebvre, R. C. (2013). Social marketing and social change: Strategies and tools for improving health, well-being, and the environment. San Francisco, CA: Jossey-Bass.CrossRef
McKenzie-Mohr, D. (2011). Fostering sustainable behavior: An introduction to community-based social marketing. Gabriola Island, Canada: New Society Publishers.
Moisander, J., & Valtonen, A. (2006). Qualitative marketing research: A cultural approach. London: Sage.CrossRef
Närvänen, E., Mesiranta, N., & Hukkanen, A. (2016). The quest for an empty fridge. In B. Cappellini, D. Marshall, & E. Parsons (Eds.), The practice of the meal: Food, families and the market place (pp. 208–219). Abingdon: Routledge.
Närvänen, E., Mesiranta, N., Sutinen, U.-M., & Mattila, M. (2018). Creativity, aesthetics and ethics of food waste in social media campaigns. Journal of Cleaner Production, 195, 102–110.CrossRef
Papargylopoulou, E., Lozano, R., Steinberger, J. K., Wright, N., & bin Ujang, Z. (2014). The food waste hierarchy as a framework for the management of food surplus and food waste. Journal of Cleaner Production, 76, 106–115.CrossRef
Parizeau, K., von Massow, M., & Martin, R. (2015). Household-level dynamics of food waste production and related beliefs, attitudes, and behaviours in Guelph, Ontario. Waste Management, 35, 207–217.CrossRef
Parkinson, J., Russell-Bennett, R., & Previte, J. (2018). Challenging the planned behavior approach in social marketing: Emotion and experience matter. European Journal of Marketing, 52(3/4), 837–865.CrossRef
Pearson, D., & Perera, A. (2018). Reducing food waste: A practitioner guide identifying requirements for an integrated social marketing communication campaign. Social Marketing Quarterly, 24(1), 45–57.CrossRef
Polonsky, M. J. (2017). The role of corporate social marketing. Journal of Social Marketing, 7(3), 268–279.CrossRef
Porpino, G. (2016). Household food waste behavior: Avenues for future research. Journal of the Association for Consumer Research, 1(1), 41–51.CrossRef
Principato, L. (2018). Food waste at consumer level: A comprehensive literature review. New York, NY: Springer.CrossRef
Quested, T., & Parry, A. (2017). Household food waste in the UK, 2015. Banbury: Waste and Resources Action Programme.
Rose, G. (2016). Visual methodologies: An introduction to researching with visual materials. London: Sage.
de Saussure, F. (1974) (1st edition 1916). Course in general linguistics. London: Fontana.
Silverman, D. (2014). Interpreting qualitative data. London: Sage.
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156–171.
Spotswood, F., French, J., Tapp, A., & Stead, M. (2012). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163–175.CrossRef
Spotswood, F., & Tapp, A. (2013). Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3(3), 275–294.CrossRef
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press.
Truong, V. D. (2014). Social marketing: A systematic review of research 1998–2012. Social Marketing Quarterly, 20(1), 15–34.CrossRef
Vihalemm, T., Keller, M., & Kiisel, M. (2016). From intervention to social change: A guide to reshaping everyday practices. London: Routledge.CrossRef
Wymer, W. (2011). Developing more effective social marketing strategies. Journal of Social Marketing, 1(1), 17–31.CrossRef
Metadaten
Titel
Assumptions About Consumers in Food Waste Campaigns: A Visual Analysis
verfasst von
Ulla-Maija Sutinen
Copyright-Jahr
2020
Buch
Food Waste Management

Print ISBN: 978-3-030-20560-7

Electronic ISBN: 978-3-030-20561-4

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-20561-4_9