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Erschienen in:
A New Crossroads for Audiences and Audience Research: Frameworks for a Foresight Exercise Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

11. Audiences, Towards 2030: Drivers, Scenarios and Horizons of the Future

verfasst von : Lucia Vesnić-Alujević, Gilda Seddighi, Ranjana Das, David Mathieu

Erschienen in: The Future of Audiences

Verlag: Springer International Publishing

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Abstract

The year 2030 seems to be beckoning a fair amount of prospection and critical speculation, with regard to the roles of ICTs in governance, public policy in a variety of sectors, and its interfaces with digital futures, with the arrival of Big Data. In the context of a book located theoretically within the long tradition of audience studies, we report in this chapter, from the unique third step of our foresight analysis—a horizon scanning exercise on the future of audiences in the year 2030, anticipating the ubiquity of connected technologies and the Internet of Things (IoT), amidst interfaces governed by algorithms, and the rise of datafication and its myriad consequences. Tracing a set of future scenarios along the dimensions of diverging responses to the IoT on the one hand, and the changing nature of institution-individual relationships on the other, we follow a set of 16 drivers of societal change, as audiences, users, and those who analyze them move towards 2030. We conclude, by drawing attention to media and data literacies as fundamentally crucial for audience agency in the futures we envisage.

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Vorheriges Kapitel Stakeholder Discourses About Critical Literacies and Audience Participation
Nächstes Kapitel Everyday Lives of Audiences in a Future Europe: Tracing Emerging Issues from Scenarios to Experiences in 2030
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Metadaten
Titel
Audiences, Towards 2030: Drivers, Scenarios and Horizons of the Future
verfasst von
Lucia Vesnić-Alujević
Gilda Seddighi
Ranjana Das
David Mathieu
Copyright-Jahr
2018
Buch
The Future of Audiences

Print ISBN: 978-3-319-75637-0

Electronic ISBN: 978-3-319-75638-7

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-75638-7_11