5. Automation of Artwork Processes

Automation comes into play when processes follow a certain repetitive pattern. The range of automation options within artwork processes extends from small tools, such as scripts integrated into DTP software, to complex software infrastructures that enable automated publishing. Many current DTP applications offer various interfaces and extension options for developers. As with all forms of automation, the main objectives in the DTP domain are to reduce company costs and improve final outcomes through standardization and error reduction, as well as to relieve employees of labor-intensive and monotonous tasks. In contrast to creative design processes, humans are inefficient when performing repetitive tasks. These include, for example, copy-paste activities or the repeated production of graphic assets. Ideally, the structural shift from manual to automated processes is accompanied by a sense of purpose. By involving employees in the change process and transparently communicating the rationale behind these changes, not only is the fear of change reduced, but employee motivation is also increased through the opportunity to participate. Structural change is not about layoffs, but rather about alleviating workloads. The development of DTP automation solutions is variable and depends on how business processes are structured and managed within each company.