Skip to main content
main-content

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

01.04.2014 | Original Paper | Ausgabe 3/2014

Journal of Business Economics 3/2014

Ayudarum: an Austrian crowdsourcing company in the Startup Chile accelerator program

Zeitschrift:
Journal of Business Economics > Ausgabe 3/2014
Autoren:
Erran Carmel, Evgeny Káganer

Abstract

The founders of Ayudarum, an Austrian crowdsourcing company that is focused on connecting students with potential employers, joined the Chilean Startup accelerator ‘Startup Chile’ to help their young company expand outside its European roots. Startup Chile had provided Ayudarum with a mentor to help them understand how to grow Ayudarum’s number of users. Ayudarum’s initial business model, which had functioned well in Europe, involved partnering with universities. Universities made the Ayudarum site available to students who, in turn, logged in with their student email account. Once there was a large base of students onboard, firms were contacted to advertise jobs on the site. Now that the founders were trying to tap into the South American market, they discovered that students did not use their university email addresses and that there were distinct cultural differences in the way students worked, found jobs, and were paid. This difference may mean that Ayudarum would need to rethink the way its business model, how different markets should be targeted, and how the most value could be derived from its membership at Startup Chile.

Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten

Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe

Testen Sie jetzt 30 Tage kostenlos.

Journal of Business Economics

From January 2013, the Zeitschrift für Betriebswirtschaft (ZfB) is published in English under the title Journal of Business Economics (JBE). The Journal of Business Economics (JBE) aims at encouraging theoretical and applied research in the field of business economics and business administration, promoting the exchange of ideas between science and practice.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb




Testen Sie jetzt 30 Tage kostenlos.

Literatur
Über diesen Artikel

Weitere Artikel der Ausgabe 3/2014

Journal of Business Economics 3/2014 Zur Ausgabe

Editorial

Editorial

Premium Partner

    Bildnachweise