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2020 | OriginalPaper | Buchkapitel

1. Background and Thought

verfasst von : Karnika Gupta, Narendra Singh

Erschienen in: Consumption Behaviour and Social Responsibility

Verlag: Springer Nature Singapore

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Abstract

This chapter, under ten sections, introduces the subject matters of the concepts ‘consumption behaviour’ and ‘social responsibility’ upon which this book is based. First Sect. 1.1 draws out how environmental thought evolved and reached to the present issues of sustainable development and sustainability. Second Sect. 1.2 enlightens upon initiatives for sustainable development in India and across the globe. Next Sects. 1.3, 1.4, 1.5, and 1.6 shows how Marketing got combined with environment/social responsibility, and how in this regard the responsibility of corporations and consumers can be set out. Sections 1.7 and 1.8 define the conceptualizations CSR and CnsR for corporates’ and consumers’ social responsibility respectively. Sections 1.9 and 1.10 bring to light why study of CnSR is preferred over CSR.

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Fußnoten
1
Sustainable development is defined as that development which meets the needs of the present without compromising the ability of future generations to meet their own needs (Peattie 1995: p. 33; Bhattacharya 2007: p. 255).
 
2
Environmental sustainability is the ability to maintain the qualities that are valued in the physical environment. Environmental sustainability programmes include actions to reduce the use of physical resources, the adoption of a ‘recycle everything/buy recycled’ approach, the use of renewable rather than depletable resources, the redesign of production processes and products to eliminate the production of toxic materials, and the protection and restoration of natural habitats and environments valued for their livability or beauty (Sutton 2004).
 
3
The Environment News Service, referred to as ENS, is an environmental news agency which provides a press release distribution service World-Wire, in addition to original stories. ENS contributors around the world cover issues and events that affect the environment. Its official website is http://​ens-newswire.​com/​[C].
 
4
Eco-labels are the tools for green marketing. These are the labelling systems for food and consumer products. They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when shopping (www.​en.​wikipedia.​org)[G].
 
5
The National Recycling Coalition, Inc., (NRC) is based in Washington D.C. and was founded in 1978 as a not-for-profit organization whose objective is to eliminate waste and promote a sustainable economy through advancement of sound management practices for natural resources. Its official website is www.​nrcrecycles.​org[J].
 
6
The energy sources that are available in the market for a definite price are known as commercial energy. By far the most important forms of commercial energy are electricity, coal, and refined petroleum products. Commercial energy forms the basis of industrial, agricultural, transport, and commercial development in the modern world (Bureau of Energy Efficiency–Energy Scenario 2014: p. 2).
 
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Metadaten
Titel
Background and Thought
verfasst von
Karnika Gupta
Narendra Singh
Copyright-Jahr
2020
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-15-3005-0_1