Significant attention has been paid to the role conceptual modeling plays in the process of information systems (IS) development [111, 165, 171, 177, 347]. Most of the attention has been directed at the domain of information systems analysis and design (ISAD), which is concerned with the development and engineering of IS artifacts based on the identification, elicitation and documentation of certain domain requirements. Both the exercise of ‘conceptual modeling’,
, the building of a representation of selected phenomena in a problem domain for the purpose of understanding and communication among stakeholders [181, 212, 302], and its outcome, ‘conceptual models’,
, the products of a conceptual modeling exercise (in other words, the graphical representations developed), fulfill multiple purposes throughout information system analysis and design processes [10, 165, 181].