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2017 | OriginalPaper | Buchkapitel

9. Banking Diversity and Trust in Banking Services

verfasst von : Marcin Idzik

Erschienen in: Institutional Diversity in Banking

Verlag: Springer International Publishing

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Abstract

The objective of the research was to identify the determinants of trust in the banks in Poland. In 2006–2016, the role of the factors determining trust changed. Banks are expected not only to provide security and high-level services, but also to be responsible, honest, fair, principled and truthful. There is strong polarization and radicalization in the social evaluation of banks. Diversification of trust in the brands of individual banks is growing. The analysis covered 2004–2016. The research used the grade model of trust, Structural Equation Modeling, the CHAID analysis, touchpoints mapping and Latent Gold segmentation.

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Vorheriges Kapitel The Role of Competitive Framework for Sound Banking Sector in the EU-15 and the EU-12

Nächstes Kapitel The Role of Market and Cultural Diversification in the Evolution of the Polish Banking Sector

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Titel: Banking Diversity and Trust in Banking Services
verfasst von: Marcin Idzik
Verlag: Springer International Publishing
Buch: Institutional Diversity in Banking
Print ISBN: 978-3-319-42072-1

Electronic ISBN: 978-3-319-42073-8

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-42073-8_9