The research in this paper has looked to find the barriers that small enterprises in Sweden have faced in the implementation of the e-commerce during pre and post adoption phases. Taking four small enterprises as case studies the paper is presenting the post adoption barriers faced by these enterprises that are currently using e-commerce. The outcome is that ‘security issues associated with e-commerce’ identified in previous studies appeared as an obstacle in both pre and post adoption phase. Moreover lack of time to improve e-commerce activities, synchronization of demand and supply, price war among competitors, need for extensive marketing effort, payment related hazards are explored and identified as post-adoption barriers. Finally, a model has been proposed through which we wish to consolidate both pre and post adoption barriers and have a complete picture of the barriers faced by small enterprises in implementing e-commerce in Sweden.
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- Barriers to e-Commerce Implementation in Small Enterprises in Sweden
Jorge L. Lopez
- Springer Berlin Heidelberg
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