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Erschienen in:
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2017 | OriginalPaper | Buchkapitel

2. Becoming ‘White-Collar Beauties’ in Urban China

verfasst von : Liu Jieyu

Erschienen in: Gender, Sexuality and Power in Chinese Companies

Verlag: Palgrave Macmillan UK

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Abstract

This chapter examines the social, economic and cultural processes that lead to the making of a ‘white-collar beauty’ identity in post-Mao China. It is revealed how the discourse is embedded in a framework infused with state and market neoliberal forces: young educated heterosexual women are constructed to embody nationalist and neoliberal desires to break from the past ideology attached to socialist factory workers so as to endorse the youth, intelligence, beauty and materiality that are valued by a market economy. This chapter proceeds with an introduction of the research setting and a personal account of my research experience, reflecting upon how fieldwork relations were mediated by my own as well as participants’ positionalities.

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Vorheriges Kapitel Introduction
Nächstes Kapitel Towards a Local Feminist Understanding of Gender and Sexuality
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Metadaten
Titel
Becoming ‘White-Collar Beauties’ in Urban China
verfasst von
Liu Jieyu
Copyright-Jahr
2017
Buch
Gender, Sexuality and Power in Chinese Companies

Print ISBN: 978-1-137-50574-3

Electronic ISBN: 978-1-137-50575-0

Copyright-Jahr: 2017

DOI
https://doi.org/10.1057/978-1-137-50575-0_2