2015 | OriginalPaper | Buchkapitel
Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru
verfasst von : Milos Lau, Delane Botelho
Erschienen in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Verlag: Springer International Publishing
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Peru is a country with the highest mortality rate from traffic accidents in Latin America, More than 42% of fatal accidents occur at times of lower traffic of cars and pedestrians, and 35% occur between Fridays and Saturdays, which can be correlated with the driving of vehicles by persons under conditions of drunkenness (Ministerio de Salud del PERU, 2009). Concomitantly, in recent years, there is an increasing variety of ads that companies use to influence alcohol consumption (Saffer, 2002).