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2020 | OriginalPaper | Buchkapitel

4. Behavioral Competencies in New Product Development Teams

verfasst von : Sara Bonesso, Laura Cortellazzo, Fabrizio Gerli

Erschienen in: Behavioral Competencies for Innovation

Verlag: Springer International Publishing

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Abstract

That a company’s ability to develop and introduce new products successfully largely depends on the characteristics and the dynamics of its NPD team is well acknowledged among scholars and practitioners. However, the role of the different members of the NPD team and their related behaviors has been scantly investigated. This chapter adopts a micro level of analysis to shed new light on the behavioral competencies of those functional specialists, namely R&D experts, marketing professionals and industrial designers, who are responsible for taking a product from conceptualization to commercialization. The chapter presents the results of an empirical study that analyzed the behaviors mobilized by the members of cross-functional teams involved in successful NPD projects in leading Italian innovative companies. The analysis conducted provides insights into the combination of the behavioral competencies that are required by all roles independently from the functional area and the competency profile that distinguishes each of them.

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Vorheriges Kapitel Entrepreneurs and Innovation: Mobilizing Behavioral Competencies in Different Types of Innovation Processes

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Titel: Behavioral Competencies in New Product Development Teams
verfasst von: Sara Bonesso
Laura Cortellazzo
Fabrizio Gerli
Verlag: Springer International Publishing
Buch: Behavioral Competencies for Innovation
Print ISBN: 978-3-030-40733-9

Electronic ISBN: 978-3-030-40734-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-40734-6_4