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Almost without public notice, the last few years have seen the explosive growth of behavioral nudges applied to consumer products. Many of these new applications are clearly beneficial to consumers—in fact, consumers pin their hopes on these tools to help them where they have struggled to meet their own goals. Some, however, are clearly more problematic. In this chapter, we take a look at how private sector companies are applying behavioral interventions or “nudges” to consumer products, especially with digital technology.
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