Benchmarking the Potential Educational Technology Competency Standard Based on TPCK in Malaysia for Local Higher Education Institutions

Various researchers have found that the value of educational technology is directly linked to the educators’ capability; the more knowledgeable the educators are on technology, the more the students are able to understand them. Technology in education is purposely designed to help both educators and students in knowledge transfer and knowledge gain simultaneously. In many aspects, technology in education is supposed to prove that education can be delivered effectively and efficiently. However, there are cases in which technology in education can be frustrating and annoying for both parties. Government and university management have invested a lot of money to ensure that educators and students can really benefit from technology. In spite of huge investment on educational technology tools (hardware and software) over the past decade in various education initiatives, the potential of technology usage in university level has not reached the desired level among educators and students. What is the missing link for the realization of the expected return-of-investment? The outcome of this study proposes an educational technology standard to be applied in university setting using TPCK (technological pedagogical content knowledge) as the basic framework. The research hopes for university management to review and regulate the educational technology efforts prepared to uplift the standards of teaching and learning to be in compliance with the Malaysia Education Blueprint 2015–2025 (Higher Education). However, this chapter will only discuss a part of our standard development while highlighting the various ETC/ICT prominent standards that are used as the benchmarking standard for our future proposed standard.