Some companies operating in resource-intensive industries are often on the radar of eco-activists. For such firms, it is vital that customers and the general public know about their efforts to go beyond compliance. They spend money certifying Environmental Management Systems (EMSs) according to International Organization for Standardization (ISO) 14001 or subscribing to other voluntary environmental initiatives, which may require them to pay membership fees and make commitments to reduce the overall impact of organizational processes. Companies in the energy and oil business, for instance, are among those that have been spending millions not only to go beyond compliance but also to advertise their green credentials. These companies have been doing their best to demonstrate their commitment to reducing the impact of operations, going beyond what is required by law so that demanding stakeholders see them as leaders in environmental protection.
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