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2022 | OriginalPaper | Buchkapitel

Big Data Management and Technologies

verfasst von : Altan Cakir

Erschienen in: Business Analytics for Professionals

Verlag: Springer International Publishing

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Abstract

We create and collect more data today than we have in the past. All this data comes from and is reviewed from different sources, including social media platforms, our phones and computers, healthcare gadgets and wearable technology, scientific instruments, financial institutions, the manufacturing industry, news channels and more. When these small and wide data are analyzed, it offers businesses the opportunity to take quick action in business-development processes (B2B, B2C), gain a different perspective, and better understand applications, creating new opportunities. While changing their sales and marketing strategies, businesses are now able to manage the data they collect in real time to transform themselves, to record them in a healthy way, to analyze and evaluate data-based processes, and to determine their digital transformation roadmaps, their interactions with their customers, sectoral diffraction, application and advanced analyses. They want to accelerate the transformation processes within the technology triangle. As a result, big data technologies and applications are at the center of everything and becomes an important application for digital transformation.

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Metadaten
Titel
Big Data Management and Technologies
verfasst von
Altan Cakir
Copyright-Jahr
2022
DOI
https://doi.org/10.1007/978-3-030-93823-9_10