21. Binaraya PKINK Sdn Bhd

Standing as a subsidiary of Kelantan State Economic Development Corporation (PKINK), Binaraya PKINK Sdn Bhd is a major housing development firm that was incorporated in 1981 to serve and provide affordable homes for Kelantanese. The organisation is led by the General Manager (GM) and appointed by and serves at the pleasure of the Board of Directors through contract basis. At present, the GM is Mohamad Nasriff Daud, an experienced intrapreneur who adheres to the teachings of Islam. He outlines that owning massive land bank throughout the state offers extra advantage to the property developers. Homebuilding companies incline to increase or maintain a vast land bank which enables them to plan their business and to ensure a degree of continuity production. He also elucidates that housing developers should make a workable plan and have strong financial reserve to facilitate the development works whenever necessary. With no abandoned projects recorded, the organisation has established itself as an active and trusted name in the state, enjoys good branding and encounters very few problems to sell the houses. The success may be hinged upon the hard work of staff as they were assessed based on their performance. He personally mentions that instilling Islamic values will provide high productivity, good customer service and smooth interrelationship among members in order to confront the competitive and challenging business environment. Apparently, the correlation between religion and ethical behaviour is an important factor to enhance business performance.