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Erschienen in:
2019 | OriginalPaper | Buchkapitel
bKash: Revolutionizing Mobile Financial Services in Bangladesh?
verfasst von : Shamima Yesmin, Tonmoy Ananda Paul, Md. Mohshin Uddin
Erschienen in: Business and Management Practices in South Asia
Verlag: Springer Singapore
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Abstract
This study discusses the emergence of bKash as the m-banking pioneer in Bangladesh. It focuses on the services provided by bKash and its current operating scenario in Bangladesh. bKash’s strategy of market penetration and bringing a completely new service is discussed here. Comparing with the mobile financial services existing in the world, Kenya’s mPesa inspires the fast growth trend of bKash. The mobile financial services providers of Bangladesh are also discussed here along with bKash’s rising contender DBBL Rocket. Finally, the case study discusses some issues arising regarding the market leader position of bKash and its future agendas.