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Erschienen in:
2009 | OriginalPaper | Buchkapitel
Block Map Technique for the Usability Evaluation of a Website
verfasst von : Kazimierz Choros, Monika Muskala
Erschienen in: Computational Collective Intelligence. Semantic Web, Social Networks and Multiagent Systems
Verlag: Springer Berlin Heidelberg
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Usability refers to the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of user. In the Web world usability is defined as set of layout, structure, arrangements, typography, and many other properties that makes website simple and easy to use. There are many techniques of the evaluation of the websites. The analysis of click and heat maps leads to the recognition of these parts of the website which are not used or of these parts of the websites in which the user is intuitively expecting a link to the next part of the site visited. The proposed block map technique used for the usability evaluation of the website is a technique which encourages to restructure the layout of the examined website and to improve the user satisfaction.