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2019 | OriginalPaper | Buchkapitel

19. Blue Ocean Strategy^® in China—Successful Examples in E-Commerce

verfasst von : Weifangzi Li, Thomas Heupel

Erschienen in: Die Blue-Ocean-Strategie in Theorie und Praxis

Verlag: Springer Fachmedien Wiesbaden

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Abstract

The objective of this article is to analyze the Blue Ocean Strategy^® in China, especially in e-commerce. This contribution mainly focuses on four e-commerce companies by analyzing their business-models and developments. In China, Blue Ocean Strategy^® has been ardently discussed since the Chinese market has become increasingly mature. According to data from World Bank, its GDP is 9.24 trillion US dollars and accounted for about 15% of the world GDP in 2013.

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Titel: Blue Ocean Strategy® in China—Successful Examples in E-Commerce
verfasst von: Weifangzi Li
Thomas Heupel
Verlag: Springer Fachmedien Wiesbaden
Buch: Die Blue-Ocean-Strategie in Theorie und Praxis
Print ISBN: 978-3-658-15479-0

Electronic ISBN: 978-3-658-15480-6

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-658-15480-6_19