1998 | OriginalPaper | Buchkapitel
Brand Licensing
verfasst von : Raymond Perrier
Erschienen in: Brands
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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As we have seen from the previous chapter, regardless of the accounting debate about balance sheets, the fact remains that the amount being paid to acquire branded-goods companies such as Rowntree MacIntosh, Pillsbury, Bond Brewing and Nabisco has focused attention on the value of brands and their importance in the net worth of businesses.