2014 | Buch
Brandjack
How your reputation is at risk from brand pirates and what to do about it
verfasst von: Quentin Langley
Verlag: Palgrave Macmillan UK
2014 | Buch
verfasst von: Quentin Langley
Verlag: Palgrave Macmillan UK
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.