Brands of Intermediary Equipment Goods

Intermediary equipment goods are similar to entering goods in that they are often found as an integrated part in an assembled product such as a house or car sold by an industrial client. The purchaseability of such products by the consumer is higher than for entering goods and is dependent on the supplier brand strategy and on the technical complexity of the product category. Purchaseability in fact applies to independent units, easily used by the final consumer. Such renewable parts include windscreen wipers for cars, tools, radiators, carpets or electrical appliances for the home. More complex sub-assemblies such as microprocessors or alternators are generally not available for purchase by the final consumer.