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Erschienen in:
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2013 | OriginalPaper | Buchkapitel

Breaking Up is Hard to Do: Why Do Travellers Unlike Travel-Related Organizations?

verfasst von : Ulrike Gretzel, Anja Dinhopl

Erschienen in: Information and Communication Technologies in Tourism 2014

Verlag: Springer International Publishing

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Abstract

Previous studies have looked at relationship creation and maintenance between travellers and companies on social networking sites (SNSs), but have neglected relationship termination. This study examined travellers who “unliked” travel-related companies and destinations on facebook and found demographic and psychographic differences, as well as differences in characteristics related to travel planning, travel behaviour, and internet use to those who have never terminated such a relationship. Travellers have different motivations for unliking travel-related companies or destinations. Travellers routinely unlike travel-related companies for perceived faults in their social media presence (end of promotions, posting frequency or relevance), while travellers tend to unlike a destination based on offline experiences.

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Vorheriges Kapitel Sentiment Analysis: Extracting Decision-Relevant Knowledge from UGC
Nächstes Kapitel Measuring Emotions in Real Time: Implications for Tourism Design
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Metadaten
Titel
Breaking Up is Hard to Do: Why Do Travellers Unlike Travel-Related Organizations?
verfasst von
Ulrike Gretzel
Anja Dinhopl
Copyright-Jahr
2013
Buch
Information and Communication Technologies in Tourism 2014

Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-319-03973-2_20