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The dominant approach that critiques the regulatory desire to rhetorically balance the needs of citizens and consumers (while privileging the latter and undermining the former) is contrasted with an Australian creative industries perspective that is seen, by some, to embrace commercialism and consumerism. The chapter will offer a rapprochement between these two schools by engaging in debates beyond media studies in both citizenship and consumption studies. In particular, a more empirical, historical and processual account of both citizenship and consumption will be elaborated, which deals with active/passive and social/cultural/political forms of each, as well as their imbrication and mutual constitutiveness, without neglecting the role of power.
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