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2023 | OriginalPaper | Buchkapitel

6. Building a Visionary Innovation Roadmap

verfasst von : Diana Derval

Erschienen in: Frontiers in Product Innovation Strategy

Verlag: Springer International Publishing

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Abstract

In this chapter, we see with the automotive and insurance cases how sensory profiles influence customers’ priorities and how to use this knowledge to form more accurate adoption predictions. The MAIF story teaches us how to unlearn innovation and with Xiaomi, we see how to build a solid innovation roadmap.

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Metadaten
Titel
Building a Visionary Innovation Roadmap
verfasst von
Diana Derval
Copyright-Jahr
2023
DOI
https://doi.org/10.1007/978-3-031-25823-7_6