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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Building Values in the Business Culture
verfasst von : Craig E. Aronoff, John L. Ward
Erschienen in: Family Business Values
Verlag: Palgrave Macmillan US
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Sam Walton’s father was an avid trader who bargained hard for low prices in the Depression-era dust bowl of Oklahoma and Missouri. The late Mr. Walton took that core value and transformed it into Wal-Mart, a retailing empire built around serving the customer with low prices. The same value drove his relentless insistence on squeezing costs out of the merchandising system and his continual listening to customers that kept Wal-Mart attuned to its markets.