Ausgabe 3/2013
Inhalt (10 Artikel)
Editorial
Business and Information Systems Engineering and Marketing
Martin Spann, Oliver Hinz, Vandana Ramachandran
State of the Art
“Deal of the Day” Platforms: What Drives Consumer Loyalty?
Hanna Krasnova, Natasha F. Veltri, Klaus Spengler, Oliver Günther
State of the Art
Who will lead and who will follow: Identifying Influential Users in Online Social Networks
Florian Probst, Laura Grosswiele, Regina Pfleger
Imprint