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14.04.2021 | Predictive Analytics | Im Fokus | Onlineartikel

Mit Predictive Analytics Werttreiber im Blick behalten

Gerade in unsicheren Zeiten sind Unternehmen auf möglichst präzise Prognosen angewiesen. Doch häufig sind die Zusammenhänge komplex und nicht simpel in Zahlen übertragbar. In diesen Fällen ist Predictive Analytics ein hilfreiches Instrument.

07.04.2021 | Business Analytics | Im Fokus | Onlineartikel

Controlling-Prozesse effizienter gestalten

Der Druck auf das Controlling in Unternehmen ist groß: Schnell, effizient und digitalisiert sollen die Prozesse sein. Dennoch scheitern Unternehmen immer wieder an der Automatisierung. Wie sehen also ideale Prozesse aus und wo liegen die größten Hürden?

01.04.2021 | Big Data | Infografik | Onlineartikel

Big-Data-Nutzung steigt in der Autoindustrie langsam an

Die deutsche Automobilindustrie identifiziert immer mehr nutzenbringende Anwendungsfälle von Big Data & Analytics. Vor allem in der Produktion ergeben sich Einsparmöglichkeiten.

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01.12.2021 | Original Article | Ausgabe 1/2021

Big data analytics of social network marketing and personalized recommendations

A fan page is a kind of a social network. Social network marketing (SNM) is a form of Internet marketing involving the creation and sharing of content on social media networks to achieve marketing and selling goals. In addition, precise SNM …

01.12.2021 | Survey Paper | Ausgabe 1/2021 Open Access

A survey on data‐efficient algorithms in big data era

The leading approaches in Machine Learning are notoriously data-hungry. Unfortunately, many application domains do not have access to big data because acquiring data involves a process that is expensive or time-consuming. This has triggered a …

01.07.2021 | Ausgabe 3/2021

A Cost-Aware Management Framework for Placement of Data-Intensive Applications on Federated Cloud

Modern big data analysis and business intelligence applications come with high resource demands, along with a requirement for large data transfer between storage and compute nodes. Since the available resources of a single data center might not be …

01.05.2021 | Ausgabe 1/2021

Considering dependencies between bug reports to improve bugs triage

Software development teams need to deal with several open reports of critical bugs to be addressed urgently and simultaneously. The management of these bugs is a complex problem due to the limited resources and the deadlines-pressure. Most of the …

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2021 | OriginalPaper | Buchkapitel

Marketing and Financial Services in the Age of Artificial Intelligence

Marketing is changing rapidly with the advancements in AI systems. AI presents several opportunities as gaining insight, hyper-personalization, enhancing the customer experience, providing customers with better service, reducing operational costs …

2021 | OriginalPaper | Buchkapitel

Social Impact Assessment: Measurability and Data Management

The growing interest in the issues of sustainability and social innovation opens new opportunities to explore the great potential of technological innovation in favour of social and environmental impact objectives. However, the scientific …

2021 | OriginalPaper | Buchkapitel

Data-Driven Organizational Structure Optimization: Variable-Scale Clustering

With the continuous improvement of external data acquisition ability and computing power, data-driven optimization of organizational structure becomes an emerging technique for various enterprises to develop business performance and control …

2021 | OriginalPaper | Buchkapitel

Developing a Protective Security Strategy

The origins of “strategy” can be traced by to 1810, meaning the “art of a General” and causally linked with the Greek strategia "office or command of a general," from strategos "general, commander of an army," and from the title of various civil …

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  • 14.04.2021 | Finance + Banking | In eigener Sache | Onlineartikel

    Sustainable Award in Finance geht in die nächste Runde

    Nach erfolgreichem Start rufen Bankmagazin, Versicherungsmagazin und Morgen & Morgen den Sustainable Award in Finance 2021 | 2022 erneut aus. Prämiert werden Produkte in den Kategorien Environment, Social und Governance. Bewerben Sie sich jetzt!

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