Can Technology Be Leveraged for Bridging the Rural-Urban Divide?

Inequalities exist and persist in society in different forms and are often areas of prime concern for governments and policy makers around the globe. One such inequality that plagues societies is the rural-urban divide. Several social entrepreneurs are attempting to leverage technology to bridge this divide. In our research-in-progress paper, we describe the case of an Indian company, which is leveraging technology to create knowledge-based jobs for the rural Indian population. The approach adopted by the company in initiating and sustaining such an effort was an inside-out approach in contrast to the usual approach of focusing only on the internal resources within the company. Specifically, our research aims at abstracting the process mechanisms that enabled such an initiative. The unearthed mechanisms would inform future research on the modalities for orchestrating such an initiative. The findings would also help practitioners, especially social entrepreneurs, to think of innovative business models that would create value not only for the company but also for society as a whole. The delineated learnings would also help enthused social entrepreneurs to transplant such initiatives to other regions of the world.