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2017 | OriginalPaper | Buchkapitel

Can Travel Information Websites Do Better? Facilitating the Decision-Making Experience for Tourists

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Abstract

Tourists tend to spend a significant amount of time engaging in information searches during their trip planning process. This research adds to the knowledge of tourism information presentation through studying different types of available online textual tourism information, examining their characteristics, and exploring their influence on tourists’ desires to visit a destination. Two studies were conducted in total, in which Study 1 employed a mixed-method approach to extract the values of online data. Study 2 employed a scenario-based experiment with a follow-up questionnaire and interview to obtain the perceived values of the different types of textual information. This research categorises the online textual tourism information into four types: blogs, reviews, messages, and articles. Blogs tend to present tourism information using first person narratives, displaying a strong sense of affection and positive emotions with a touch of sincerity and excitement. Reviews, as the easiest to understand and most useful type of textual tourism information, have a significant influence on tourists’ desires to visit a particular destination.

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Metadaten
Titel
Can Travel Information Websites Do Better? Facilitating the Decision-Making Experience for Tourists
verfasst von
Lanyun Zhang
Xu Sun
Copyright-Jahr
2017
DOI
https://doi.org/10.1007/978-3-319-58524-6_25

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