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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Capabilities
verfasst von : Ian Chaston
Erschienen in: Internet Marketing and Big Data Exploitation
Verlag: Palgrave Macmillan UK
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The strategic philosophy concerning market success based upon exploiting superior internal capability is known as the ‘resource based view of the firm’ (or RBV). The RBV literature stresses the importance of an organisation’s ability to organise resources to produce goods and services that will permit creation of a competitive advantage. The philosophy can be contrasted with the alternative ‘environmentalist perspective’, which is focused upon the competitive positioning of products within a market.