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Review of Accounting Studies
Erschienen in: Review of Accounting Studies 1/2018

02.10.2017

Capital market effects of media synthesis and dissemination: evidence from robo-journalism

verfasst von: Elizabeth Blankespoor, Ed deHaan, Christina Zhu

Erschienen in: Review of Accounting Studies | Ausgabe 1/2018

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Abstract

In 2014, the Associated Press (AP) began using algorithms to write articles about firms’ earnings announcements. These “robo-journalism” articles synthesize information from firms’ press releases, analyst reports, and stock performance and are widely disseminated by major news outlets a few hours after the earnings release. The articles are available for thousands of firms on a quarterly basis, many of which previously received little or no media attention. We use AP’s staggered implementation of robo-journalism to examine the effects of media synthesis and dissemination, in a setting where the articles are devoid of private information and are largely exogenous to the firm’s earnings news and disclosure choices. We find compelling evidence that automated articles increase firms’ trading volume and liquidity. The effects are most likely driven by retail traders. We find no evidence that the articles improve or impede the speed of price discovery. Our study provides novel evidence on the impact of pure synthesis and dissemination of public information in capital markets and initial insights into the implications of automated journalism for market efficiency.
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Fußnoten
1
The Associated Press is a nonprofit cooperative owned by thousands of member news organizations. AP members pay a fee to support AP’s media production, and AP distributes this content over newsfeeds. AP members and other customers can then freely republish AP content in print, online, radio, and television outlets.
 
2
Panel B of Appendix 1 provides an example non-AP media article about Inventure Foods. The article is from August of 2012 because Inventure does not have any “earnings” or “revenue” media articles in RavenPack or Factiva for its October 2014 earnings announcement. The article is from the outlet RTT Financial News, which is one of the most frequent sources of non-AP media articles about our sample firms found in RavenPack and Factiva (see Section 3 for further discussion).
 
3
As discussed in Section 2, “news flashes” are headline-only, nonnatural-language snippets that are used by Dow Jones to quickly disseminate firm news to market professionals, typically within seconds of a firm’s disclosure; for example, “United Technologies 2Q EPS $1.84 > UTX,” which was issued within the same minute as the earnings announcement on July 22, 2014.
 
4
As discussed in Section 3.2, RavenPack Web Edition provides an incomplete, lower bound on the republication of automated AP articles because AP’s automated articles are not included in other common databases.
 
5
For example, The Wall Street Journal covered fewer than 1% of CRSP/Compustat firms’ earnings announcements from 2012 to 2015, and even the specialized business press outlet Dow Jones Newswire provided articles for fewer than 18% of earnings announcements.
 
6
The academic capital markets literature typically focuses on linguistic techniques to extract information from text, as a form of natural language processing. This study examines the rise and benefits of using natural language generation instead to convert disparate information into synthesized text that is more easily understood by humans. The importance of natural language generation for creating text and natural language processing for analyzing text is likely to continue growing.
 
7
A related literature examines the capital market effects of increased dissemination by firms (Blankespoor et al. 2014). Our study focuses on synthesis and dissemination of public information by intermediaries such as the media, rather than dissemination by original sources such as firms. However, their findings provide further support for the potential of media synthesis and dissemination to influence capital market outcomes.
 
8
Relatedly, Li et al. (2011) analyze the impact of dissemination using brief newswire articles that report extracted information from 10-K and 10-Q filings. These articles provide previously disclosed information with some delay, but they also contain private information in the form of fact selection and spin and are subject to selection concerns, as evidenced by only 9% of filings being covered.
 
9
In a few cases, missed automated stories can also occur if AP’s editors determine ex ante that something unusual is happening with a firm that might make an automated story less useful (e.g., during a major bankruptcy). AP instead assigns a journalist to cover these firms. We cannot identify these cases in our data, but AP informed us that these are rare and involve high-profile firms that would likely have received AP coverage before automation and thus are already excluded from our final sample of firms.
 
10
Zacks provides the data included in the AP articles. The automated articles are actually prepared by Automated Insights, a third-party company partially owned by AP during our sample period.
 
11
The median market value of treatment firms declines for treatment groups with later implementation dates, consistent with AP’s automation beginning with the largest firms. The exception is the 2015 Q4 treatment group of 23 firms, which includes several larger firms whose initiations of automation were likely delayed until firm- or industry-specific considerations were incorporated into the algorithm (e.g., 18 of 23 are in mining, electric utilities, or banking).
 
12
Our research design uses AP’s staggered implementation to evaluate within-year-quarter changes in market trends for firms that have begun receiving automation articles. The control firms in each quarter include not only the 34.4% of nontreatment firms never covered by automated articles during our sample period but also those treatment firms not yet covered by automated articles. Accordingly, Section IA3 of the internet appendix analyzes pre-treatment parallel trends in dependent variables not only between treatment and nontreatment firms but also between each group of staggered treatment firms. All trends are similar except for the 2015 Q4 treatment firms that comprise 1% of our sample. As discussed in the internet appendix, excluding the 2015 Q4 treatment firms produces qualitatively unchanged results for all tests discussed herein.
 
13
The internet appendix, Sections IA1 and IA2, details how we extract and clean data from each media database discussed in this section.
 
14
Dow Jones distributes articles from The Wall Street Journal, Barron’s, and Dow Jones’s own reporters. However, although The Wall Street Journal Online occasionally publishes AP’s automated articles, these articles are not contained in news archives such as RavenPack or Factiva. It is unclear exactly why AP articles published by WSJ or other non-AP outlets are excluded from RavenPack and Factiva. The most likely explanation seems to be that these databases contain only content created by those outlets’ own reporters and not republished content.
 
15
Further, even if there are general trends in media coverage over time, our empirical analyses include year-quarter fixed effects to control for overall time trends. Thus, to confound our results, any general changes in non-AP media coverage over time would have to vary systematically between our five groups of treatment firms and one group of nontreatment firms in a way that mimics the staggered implementation of AP articles.
 
16
Our manual online searches also find that many media web sites remove automated AP articles after a period of weeks or months, meaning it is not possible to retroactively measure republications based on manual web searches. Thus the lower bound from RavenPack’s Web Edition is our best, but incomplete, source of data on AP article republications.
 
17
Consistent with the work of Roberts and Whited (2013) and Bertrand et al. (2004), we use the term “difference-in-differences” simply to describe a model that compares trends in a dependent variable between different groups of treatment and nontreatment firms. We do not use the term “difference-in-differences” to imply that the treatment is random. The identifying assumption underlying our model is that, in the absence of automated articles, the temporal trend in Abn_Vol would have been the same between groups of staggered treatment firms as well as nontreatment firms. Section IA3 of the internet appendix investigates the validity of the “parallel trends” assumption for Abn_Vol and all other dependent variables.
 
18
We note that electronic trading in recent years has reduced firms’ bid-ask spreads (Harris 2015), which means that depth is likely now more sensitive than spreads to changes in a firm’s trading environment.
 
19
An alternative approach to investigating the speed of price discovery at earnings announcements would be to examine whether automated articles are associated with differences in earnings response coefficients and post-earnings announcement drift. We use IPT because it has precedent in the media literature (e.g., Twedt 2016) and because IPT has the advantage that it does not condition on a specific signal (e.g., analyst-based earnings surprise).
 
20
Our IPT_Adj formula includes the simplifying assumption that daily returns accrue at the beginning of each day. Using a more complex assumption that returns accrue evenly during the day creates an adjusted IPT measure that is 99.3% correlated with our simplified version and produces qualitatively unchanged results for all of our tests. Section IA4 of the internet appendix provides formulas and links to code to calculate both versions of adjusted IPT.
 
21
Volume from dark pools is included in TRF (Kwan et al. 2015). Thus, to exclude institutional trades in the “D” TAQ trades, we rely on the tendency of brokers to route retail trades off-exchange for a small price improvement and exclude trades that do not receive these small price improvements. Specifically, institutional trades usually occur at the penny or half-penny, so we exclude trades transacted at the round penny or around the half-penny (0.4, 0.5, or 0.6 cents to allow for negotiation around the mid-quote by some dark pools) (Boehmer et al. 2016).
 
22
Marketable limit orders are limit orders to buy (sell) shares at a price greater than (less than) or equal to the National Best Offer (National Best Bid). Essentially, these are limit orders that can be transacted immediately. Many brokers will route nonmarketable limit orders to public exchanges (Battalio et al. 2016). Thus these retail trades would not be in TAQ with exchange code “D.” Boehmer et al. (2016) note that about half of retail trades are limit orders. We don’t have a sense of how many limit orders are marketable versus nonmarketable, as the SEC’s Rule 606 does not require brokers to report separate routing information for marketable and nonmarketable limit orders (Battalio et al. 2016). In our setting, retail investors who trade in response to an AP article in one quarter potentially set nonmarketable limit orders. Thus excluding nonmarketable limit orders likely underestimates the increased trading volume attributable to AP articles.
 
23
AP maintains a hand-selected list of exceptionally high-profile firms that always receive human-written earnings announcement articles. In our “available sample,” 210 firms (related to 3166 firm-quarters) receive 100% human AP coverage before automation. As shown in Panel C of Table 1, these 210 firms have a median market value of $26.5 billion, which is several times larger than the median market value of firms receiving occasional human AP coverage. Eighty-seven percent of these 210 firms begin receiving automated articles in the fourth quarter of 2014, and the remaining 13% were likely intentionally delayed for firm-specific reasons. We exclude these exceptionally high-profile firms from our analyses because they are not amenable to a difference-in-differences design exploiting staggered implementation and because they are highly dissimilar from our other treatment firms.
 
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Metadaten
Titel
Capital market effects of media synthesis and dissemination: evidence from robo-journalism
verfasst von
Elizabeth Blankespoor
Ed deHaan
Christina Zhu
Publikationsdatum
02.10.2017
Verlag
Springer US
Erschienen in
Review of Accounting Studies / Ausgabe 1/2018
Print ISSN: 1380-6653
Elektronische ISSN: 1573-7136
DOI
https://doi.org/10.1007/s11142-017-9422-2

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