Case Studies in Strategic Management
How Executive Input Enables Students’ Development
- 2019
- Buch
- Herausgegeben von
- Gunther Friedl
- Andreas Biagosch
- Buchreihe
- Management for Professionals
- Verlag
- Springer International Publishing
Über dieses Buch
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Inhaltsverzeichnis
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Frontmatter
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Case: The Renewed Case Seminar
Andreas BiagoschAbstractOn a summer afternoon in Munich in 2013, Gunther Friedl, Dean of TUM School of Management and Andreas Biagosch, recently retired from McKinsey & Company after 28 years, were exchanging ideas on how to create the most inspiring business seminar. Their goal was to create an outstanding learning experience for business students. Thus the case study seminar at the Technical University of Munich School of Management was born. We brainstormed several initial ideas. -
Supporting Companies and Participating Managers in Case Study Presentations
Andreas BiagoschAbstractIn the following, those companies and individuals are listed that supported students with self-selected case studies. More often than not, they are from the case study company or at least involved in the case defined. The individuals typically represent functions and leadership positions closest to the case topics. -
Case: unu GmbH: Sharing Is Caring—A Suitable Business Model for E-Scooter in Germany
Franziska Beck, Michael Krauß, Frieder WeidenbachAbstractPlease check and confirm that the heading “List of Appendices” has been changed to “List of Figures” is appropriate. -
Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy
Fahrudin Abazi, Philipp Deisler, Michael EisenlauerAbstractPlease check and confirm that the heading “List of Appendices” has been changed to “List of Figures” is appropriate. -
Backmatter
- Titel
- Case Studies in Strategic Management
- Herausgegeben von
-
Gunther Friedl
Andreas Biagosch
- Copyright-Jahr
- 2019
- Verlag
- Springer International Publishing
- Electronic ISBN
- 978-3-319-95555-1
- Print ISBN
- 978-3-319-95554-4
- DOI
- https://doi.org/10.1007/978-3-319-95555-1
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