13. Case Study 4: QCamel—A Journey Full of Ethical Farming

Queensland Camel Company (or simply QCamel: https://​qcamel.​com.​au) is a family-owned company in Australia. In 2014, it became the first producer of pasteurized Camel milk in Australia with an emphasis on sustainable and ethical farming. Although camels have been milked for several centuries in Africa and the Middle East, farmers in countries like Australia and the United States have seen the potential for entering the market to supply milk and different products. The future challenges for QCamel are related to expanding the line of products and getting more Australian retailers to stock them. In addition, camel milk is getting the attention in global consumer markets because of its health benefits and its potential use for treating diabetes or autism. Thus, QCamel is positioned in an emerging market niche with growing expectations in the long term.