nach oben

Erschienen in:

2018 | OriginalPaper | Buchkapitel

10. Case Study: EMP

verfasst von : Jochen Strähle, Myriam Töpfer

Erschienen in: Fashion & Music

Verlag: Springer Singapore

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The purpose of this research paper is to investigate the business model of the retailer EMP. The in-depth literature review develops the relevance of merchandising for the rock and heavy metal scene and the relevance of EMP within that market. Literature about existing approaches of multi-channelling has been reviewed. Based on this theoretical framework, a case study of EMP has been drafted. Findings are discussed, focusing on the performance of EMP as a multi-channel and lifestyle retailer and additionally provide valuable managerial implications for fashion retailers. Implications for further research address lifestyle retailers to contribute to the findings or validate them with different examples. The research is clearly limited by the amount of scholar literature concerning EMP in particular. Hence, magazines, journals and information provided by the company serve as reference. Even though EMP provided some information, gathering any information about how EMP manages multi-channelling operationally was not possible.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Merchandising in the Music Business

Nächstes Kapitel How Digital Changed the Music Industry

Anyanwu, O. (2015). Sycamore Partners acquires EMP. Retrieved June 27, 2017, from http://uk.fashionnetwork.com/news/Sycamore-Partners-acquires-EMP,558622.html

A Brief History of Metal. (2017, January 13). Retrieved January 13, 2017, from https://metal.mit.edu/brief-history-metal

Arnett, J. (1991). Adolescents and heavy metal music. Youth & Society, 23(1), 76–98. https://doi.org/10.1177/0044118X91023001004

Barth, K., Hartmann, M., & Schröder, H. (2007). Betriebswirtschaftslehre des Handels (6th ed.). Wiesbaden: Gabler Edition Wissenschaft.

Beck, N., & Rygl, D. (2015). Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing. Journal of Retailing and Consumer Services, 27, 170–178.CrossRef

Christe, I. (2015). Sound of the Beast: The complete headbanging history of heavy metal. Journal of Popular Music Studies, 17(2), 215–217. doi:10.1111/j.1524-2226.2005.00042e.x

Dunker, N. (2003). Merchandising als Instrument der Markenführung - Ausgestaltungsformen und Wirkungen. Bremen: University of Bremen.

EMP Merchandising. (2016a). Bandshirts & more. Large selection. EMP. Retrieved January 11, 2017, from http://www.emp-online.com/bands/merch/

EMP Merchandising. (2016b, December). EMP 30 years of rock & entertainment, (4).

EMP Merchandising. (2016c, November 20). HISTORY FLASHBACK - 30 Jahre EMP. Retrieved January 6, 2017, from http://www.emp.de/blog/inside/history-flashback-30-jahre-emp-2013-2016/

EMP Merchandising. (2017a). Die EMP Crew: Wer steckt eigentlich hinter EMP? bei EMP. Retrieved June 23, 2017, from http://www.emp.de/htm_.team_/

EMP Merchandising. (2017b). EMP startseite facebook. Retrieved June 23, 2017, from https://www.facebook.com/emp.online/

EMP Merchandising. (2017c). Komm in den EMP Backstage Club—Access All Areas! jetzt online bestellen bei EMP. Retrieved June 23, 2017, from http://www.emp.de/backstageclub

EMP TV. (2016). Wir suchen dich! Retrieved from https://www.youtube.com/watch?v=I2JWWXh204w

Emrich, C. (2008). Multi-channel-communications- und marketing-management. Wiesbaden: Gabler Edition Wissenschaft.

Engh, M. (2006). Popstars als Marke. Identitätsorientiertes Markenmanagement für die musikindustrielle Weiterentwicklung und -vermarktung. Wiesbaden: Deutscher Universitäts-Verlag.

Gonzalez, M. F. (2010). Glossary of terms used in the music industry. Retrieved July 18, 2017, from http://www.mgonzalezlaw.com/www.mgonzalezlaw.com/GLOSSARY_OF_TERMS_USED_IN_THE_MUSIC_INDUSTRY.html

Google Inc. (2013). EMP merchandising adopts dynamic remarketing to reach new customers and grow revenue—Think with Google. Retrieved January 11, 2017, from https://www.thinkwithgoogle.com/case-studies/emp-dynamic-remarketing.html

Gracyk, T. (2016). Heavy metal: Genre? Style? Subculture? Philosophy Compass, 11, 775–785. https://doi.org/10.1111/phc312386

Grierson, T. (2017). What is rock music? Retrieved from http://rock.about.com/od/rockmusic101/a/RockHistory.htm

Grimm, S., & Röhricht, J. (2003). Die Multichannel Company. Bonn: Strategien und Instrumente für die integrierte Kundenkommunikation.

Haenfler, R. (2012). Goths, gamers & grrrls: Deviance and youth subcultures (2nd ed.). Oxford: Oxford University Press.

Helman, D., & De Chernatony, L. (1999). Exploring the development of lifestyle retail brands. The Service Industries Journal, 19(2), 49–68.CrossRef

How Kiss Became Merchandise Kings. (2014, February 13). Retrieved from http://www.lazymanandmoney.com/how-kiss-became-merchandise-kings/

Jackson, J. (2010). Channel innovations for the rest of us. Journal of Business Strategy, 31(5), 65–66.CrossRef

Kelly, K. (2015, June 18). Why iron maiden still rules, and heavy metal will never die. Retrieved January 13, 2017, from https://noisey.vice.com/en_dk/article/iron-maiden-rules

Korn, K. (2009). Musik Merchandising aus Konsumentenperspektive. Wiesbaden: Gabler. Retrieved from http://eds.b.ebscohost.com/eds/detail/detail?vid=3&sid=e378f1c4-744a-4976-8d73-c1b63dfee914%40sessionmgr103&hid=121&bdata=Jmxhbmc9ZGUmc2l0ZT1lZHMtbGl2ZQ%3d%3d#AN=76656611&db=edb

Kotler, P., & Keller, K. (2009). Marketing management (13th ed.). Upper Saddle River: Pearson Prentice Hall.

Lane Keller, K. (2008). Strategic brand management (3rd ed.). New Jersey: Pearson Prentice Hall.

Levy, M., Weitz, B. A., & Grewal, D. (2013). Retailing management (9th ed.). New York: McGraw-Hill/Irwin.

Linguee. (2017, August 1). Arbitrage. Retrieved August 1, 2017, from http://www.linguee.de/deutsch-englisch/search?source=auto&query=arbitrage

Lisanti, T. (2011). KISSonomics. Licensemag. Retrieved from www.licensemag.com

Meffert, H. (2000). Marketing, Grundlagen marktorientierter Unternehmensführung, Konzepte- Instrumente- Beispiele (9th ed.). Wiesbaden: Gabler Edition Wissenschaft.

Neslin, S. A., Grewal, D., Lenghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., et al. (2006). Challenges and opportunities in multichannel customer management. Journal of Service Research, 9(2), 95–112.CrossRef

Pakinkis, T. (2012, August 24). Hands on the merchandise, 19–20.

Palmer, A. (2000). Segmentation and targeting. In Principles of marketing. Oxford: Oxford University Press.

Proctor, T. (2000). Marketing mix strategy. In Strategic marketing (1st ed., pp. 212–237). London: Routledge.

Rebel Circus. (2016). History of band t-shirts. Retrieved January 3, 2017, from http://www.rebelcircus.com/blog/band-tshirts/2/

Reesman, B. (2000). Hard music: The german metal renaissance - hard music continues its reign overseas. Billboard: The International Newsweekly of Music, Video and Home Entertainment, 112(26), 34, 56. https://openmusiclibrary.org/article/390289/

Reynolds, W. (1968). Cars and clothing: Understanding fashion trends. Journal of Marketing, 32(3), 44–49. doi:10.2307/124976

Schulze, R. (1996). Die Musikwirtschaft - Marktstrukturen und Wettbewerbsstrategien der deutschen Musikindustrie. Hamburg: Kammerer & Unverzagt.

Seckler, V. (2009). Hit parade for rock-themed apparel. Womens Wear Daily, 198(73), 1–16.

Solomon, M. (1994). Consumer behavior (2nd ed.). Massachusetts: Allyn and Bacon.

Unverzagt, A., & Koch, H. (2006). Wörterbuch der Musikwirtschaft. 1000 Begriffe aus Musik, Wirtschaft & Recht. Müchen: Musikmarkt Verlag.

Waddell, R. (2007). Merch Moolah. Billboard, 119(9), 30–31.

Waddell, R. (2009). Masters of Merch: You can always get what you want. Billboard, 121(39), 26–27.

Waddell, R. (2011). Beyond the t-shirt booth. Billboard, 123(37), 29.

Walser, R. (1992). Eruptions: Heavy metal appropriations of classical virtuosity. Popular Music, 11(3), 263–308. http://www.jstor.org/stable/931311

Wellhoff, A., & Masson, J.-E. (1996). Le merchandising. Paris: Dunod.

Wolk, A., & Ebling, C. (2010). Multi-channel price differentiation: An empirical investigation of existence and causes. International Journal of Research in Marketing, 27, 142–150.CrossRef

Zhang, D., De Matta, R., & Lowe, T. J. (2010). Channel coordination in a consignment contract. European Journal of Operational Research, 207(2), 897–905. doi:10.1016/j.ejor.2010.05.027

Titel: Case Study: EMP
verfasst von: Jochen Strähle
Myriam Töpfer
Verlag: Springer Singapore
Buch: Fashion & Music
Print ISBN: 978-981-10-5636-9

Electronic ISBN: 978-981-10-5637-6

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-981-10-5637-6_10