Abstract
The buying function depends on the size and stage of development of the organisation, as well as its business sector. Independent retailers run as a single outlet by an owner manager may only have the resources and needs for the manager to undertake the merchandise selection, negotiation with suppliers and stock control. As the organisation becomes more complex, through expansion into multiple site retailing and product range extensions, the buying activities become more complex too. At some point a specialised buyer and later teams of buyers with specialised responsibilities are required to maintain a detailed knowledge of product market developments and suppliers.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Product Planning and Selection. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_10
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DOI: https://doi.org/10.1007/978-0-230-37410-2_10
Publisher Name: Palgrave, London
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