Abstract
At its simplest, a retail-selling price is easily observed on a product or shelf edge. Collectively, prices are an indicator of whether the store appears to be expensive, reasonably priced or inexpensive. Price enables the consumer to make judgements about value, and from a financial perspective it provides a convenient measure of profitability.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Retail Pricing: Policies and Practice. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_13
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DOI: https://doi.org/10.1007/978-0-230-37410-2_13
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