Abstract
Retail design is concerned with the environments in which people shop: ‘design is a means of communicating a message to people, and “good design” … must be a comprehensive and co-ordinated approach to everything the shopper sees’ (Michell, 1986). It should add value to retail strategy by improving the quality of the shopping environment and by influencing consumer decision-making and loyalty. The visual identity of the retailer, its image and distinctive branding is fundamentally created by design. Design should be practical, too, in searching for and providing solutions to practical consumer needs, and it has an important role in profit maximisation through the efficient use of materials and space.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Store Design. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_14
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